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Smartphone / Mobile Internet Device Solutions

Overview: Smartphones & MIDs

Smartphones & MIDsThe smartphone and Mobile Internet Device (MID) product segments are witnessing the fastest growth in the mobile device market. User's desire for more multimedia-rich content, coinciding with wireless carriers’ desire for broadening their revenue stream has driven OEM's down a path of increasing feature integration and technology convergence in their products.  At an architecture level, this trend results in increasing numbers of peripheral devices and increased display 'viewability' expectations.

Challenges & Solutions: Smartphones & MIDs

Demand for multiple high speed wireless interfaces for data synchronization, HSDPA, Wi-Fi, WiMAX, Mobile TV impacting performance and battery life.

QuickLogic offers host controllers built around storage, networking, video and other high speed peripherals such as USB 2.0 OTG with PHY, SD/SDIO/MMC, IDE, CE-ATA, NAND/Managed NAND, High Speed UARTs, and PCI

Poor image quality and requirement for increasing backlight reduces battery life.

Visual Enhancement Engine technology (VEE™) to improve picture quality and Display Power Optimizer (DPO) to save battery life when watching video and Mobile TV

Displays in smartphones are generally RGB, but popular Qualcomm processors have only MDDI as the high speed serial interface.

QuickLogic offers a MDDI Type 2 interface with 60 FPS refresh

Additional storage requirements within handset, driven by multimedia applications and office automation tools.

QuickLogic supports a broad spectrum of storage choices including high capacity SIM cards SD/SDHC/MMC cards and Managed NAND with booting capability